The Problem
Let's talk about coffee—not just that lovely aroma that kicks off your morning, but what happens before you even get your cup in your hand. The coffee industry is unfortunately one of the world's most unequal supply chains. At one end we have millions of hard working farmers, and at the other end are billions of coffee lovers who just want their daily fix. But what happens in between? Big coffee giants run the show and push purchase prices to rock bottom, leaving farmers in a poverty trap. It is a vicious circle that leads to child labor and modern slavery. Something has to change.
Wake up and Smell The Coffee.
But the world is waking up. More and more people are starting to understand that there is another way—a better way to enjoy their coffee. A way where each cup is brewed with respect for both people and the planet. The problem? It's hard to find coffee that both tastes great and does good. But this is where Lassgård comes into the picture!
We're setting a new standard.
We believe the coffee revolution starts at the root—literally. We work directly with our partners in Colombia, where we produce specialty coffee that goes straight from farm to cup, without intermediaries that cut down on quality or fairness. Our coffee is roasted where it is grown and not only tastes incredible, it also makes a difference. Each cup meets 15 climate goals and is DOP certified, which means we set a whole new standard in the coffee industry. So the next time you enjoy the coffee, know that you're tasting more than just exceptional coffee—you're tasting sustainability, fairness and the best specialty coffee.
